When folks ask me what I do for a job, rather than say "I am an Account Manager", sometimes I reply "I keep people happy".
At the core, an Account Manager is a "people-pleaser". We strive to keep our clients happy by delivering results that match or exceed expectations; and we strive to keep our team happy, because without their co-operation and excellence, we are nothing.
I have first-hand witnessed one Account Manager's "style" of using colourful expletives, sullen demeanour, raised tone and intimidation to get results out of her wider team (creatives, administration, suppliers). Certainly she would see almost-instant action and results, but there was no denying the obvious - almost palpable - erosion of respect and trust between herself and her colleagues.
Think about the dynamics between yourself and your team (or yourself and your clients) in the same way you would about building relationships in your personal life. The relationships have to be nurtured over time, and they have to be a two-way street and genuine to be successful. What you give out, you will get back... magnified. Conversely, if your actions, and attitude, towards your team suck the lifeblood out of them, you will also see a return on that negative investment.
Here are some ways in which you can encourage the best out of your team so that they "want" to work for you:
Encouragement and praise does not come naturally for some people, and may be one of those many skills in life that you will need to work hard at. For an Account Manager, learning the art of encouragement is essential to maintaining a happy, productive and motivated team. When your team is happy, you will be happy, and your clients will be happy...win, win, win!
When your team is happy, you will be happy, and your clients will be happy...win, win, win! – Sarah Ritchie
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Keeping clients happy will lead to repeat business and word-of-mouth referrals. Keeping suppliers happy could mean sharper pricing and improved turnaround times. Keeping your team happy will allow you to move work around your agency quickly and without fuss. And, most of all, it will mean people will like working with you, which should open more doors than you could ever imagine.
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