Talking about "honesty" and "advertising industry" in the same breath is so at odds that it's almost amusing. So, let's try and delineate between what we say and do in our campaigns versus what we say and do with our clients and colleagues.
Talking about "honesty" and "advertising industry" in the same breath is so at odds that it's almost amusing. – Sarah Ritchie
If I could give you one, all-encompassing reason why honesty is truly the best policy as an Account Manager it would be this: Account Managers exist to help people, and you can't truly help someone if you are not being honest with them.
Ask yourself who is benefitting from your lie/half-lie/white-lie/blurred line? Inevitably, the answer will be "you are", and that's hardly in your client's (or your colleague's) best interest.
As an Account Manager, there will be many, many times when you will face the temptation to lie. here are some examples:
Lies can seem extremely easy to tell (especially if you are in the habit of fudging the truth), but the ramifications of dishonesty should be enough to discourage you from telling even the most seemingly-harmless lie.
Mistakes will always happen, even to the most experienced Account Manager. It's highly tempting to cover up a mistake with a lie, especially when the affected party is disappointed or angry. Admitting to mistakes may be hard but the benefits of doing so outweigh the damage done if you don’t do so. By being honest (to your client and/or your team), you allow people the opportunity to alter their plans in time to minimise the impact of the mistake, and people will respect you more when you tell a difficult truth. They may not like what you have to say, but they will think more of you for having the guts to say it.
Honesty is part of delivering excellent customer service. Honesty builds trust. Trust builds rapport. Rapport builds your business and your bottom line.
Honesty builds trust. Trust builds rapport. Rapport builds your business and your bottom line. – Sarah Ritchie
For the sake of your of your conscience, your health, your business, your relationships and your reputation, I strongly advise that you build a daily habit of truth-telling and honesty. By doing so you will move from being a regular Account Manager (functionally-competent at best) to being a trusted Account Manager - a valued extension of your client's business.