We tend to hear this glibly-spoken phrase a LOT, and largely during the international rugby season. The winning team (usually the All Blacks, but I’m not biased) will be the one with the most ‘hunger’, the most determination, motivation and desire.
‘Hunger’ is an intangible ingredient over and above skill, talent and experience. It can’t be bought or taught.
‘Hunger’ is an intangible ingredient over and above skill, talent and experience. It can’t be bought or taught. – Sarah Ritchie
Some people are quite happy to simply "do their job" and go home, therefore how much do you REALLY want to succeed as an Account Manager? How much do you want to go over-and-above to create an exceptional client experience? How dedicated are you to being the best Account Manager you can possibly be? What will it take for you to go that extra step?
This is not the hunger of a starving man, but rather the hunger of a man whose appetite is not satisfied with a ‘normal’ portion. It is the state of a man who wants more, and – therefore – seeks to go beyond mediocre, and “doing just enough”, to realise his goal.
So, I ask…how hungry are you?
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When your creative team gives you their concepts, it will be up to you to take those concepts to your client and present them in a manner that does you, your team and your agency justice. This process is well-known as ‘selling the work’ because - quite often - you will need to encourage your client to be brave, take a risk, and do things differently. It could take a hefty dose of salesmanship to get your team’s ideas across the line and ‘close the deal’.
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