The resourceful Account Manager

March 28, 2016

The resourceful Account Manager

As an agency Account Manager, our reason for being is to keep people (agency team, clients and suppliers) happy. We are the ones who will help turn a client's brief into reality, and sometimes that transformation requires a little bit of magic.

Offering high-value service is one of the best ways you can set yourself, and your agency, apart from the rest. By challenging conventional thinking, using your business and marketing nous, thinking of great ideas and being resourceful (pulling a rabbit out of a hat) you can demonstrate your value and impress your clients.

Situations where your resourcefulness may be tested include:

  • tight or conflicting deadlines
  • squeezed budgets
  • under-staffed team
  • doing something you have never done before
  • sourcing a hard-to-find product
  • the need to create something brand new

My strangest client request was from a company that sold milk products and regularly took part in agricultural trade shows and field days events.

They wanted to create an interactive display that would teach children how to milk a cow. The brief: create a life-size, milkable, transportable, friendly, gorgeous cow. OK [cough], no problem.

Working alongside a design engineer we explored various options. We considered constructing a 2-dimensional, cartoon-looking facade with milking apparatus in behind. Though cute (and functional), it was literally a bit "flat".

The final solution was lurking in a local warehouse full of stage and screen props. We found a delightful fibreglass, life-size cow. Hollow inside to comfortably house the milking apparatus (which we figured out how cobble together) we had struck client-nirvana! Transporting the cow to the tradeshows....now that was another challenge entirely!

What's the most unusual or logistically/creatively-difficult project that you have ever had to facilitate? When have you had to demonstrate how resourceful you can be?

.

.





Leave a comment

Comments will be approved before showing up.


Also in Latest Tips & Tricks

Assessing an idea

April 08, 2019

If your job is to assess the merit of an idea or lead your team in assessing an idea, then it helps to have guidelines to work with. Here are two 'scales' (one for agencies, one for marketers) that you can use for your next campaign.

View full article →

Working with experiential agencies

March 24, 2019

Experiential marketing is all about putting a brand into the hands of a consumer. This could mean physically touching a brand’s product, or by creating an environment where a consumer can feel or view the essence of a brand through some activity, presentation or event. Let's look at some examples.

View full article →

Marketing automation - making new sense of an old concept

March 03, 2019

Marketing automation tools are designed to make something happen if something else happens. An agency account manager may be required to facilitate a marketing automation project. You'll be the one who decides what those ‘things’ are, when they happen, and which specific things you should be implementing for your client.

View full article →

Our gift to you!

SIGN UP TO THE AM-INSIGHT NEWSLETTER, AND YOU WILL RECEIVE 100% OFF THE PURCHASE PRICE OF ANY ONE MICROSOFT WORD OR EXCEL RESOURCE FROM THE AM-INSIDER WEBSITE. CLICK HERE TO SIGN UP NOW!