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    Speaking a universal language

    May 27, 2017

    In agency account management you are required to get along with people of all cultures. Your job may involve international travel; you may work with clients from differing various ethnic communities; one of your client contacts may be of a different cultural background; or you may have moved overseas to work. It always pays to be sensitive to cultural differences, especially if there is a chance that what you say or do could cause unintentional offence. 
    Beating speech anxiety

    May 22, 2017

    Giving presentations and pitches, and speaking up in group situations, is the norm for an account manager. If you are one of the vast majority of people who have a dislike of public speaking, it may give you some comfort to know that you are not alone. However, given that you'll be required to present thoughts, opinions, ideas, strategies, and concepts on a regular basis, it's a good idea to have some tricks up your sleeves to help you cope.
    CX - what is it, and how does it affect you?

    May 14, 2017

    CX stands for 'Customer Experience' and is a relatively new acronym to explain a rather old truth. Great experiences get people talking, and - if the talk is positive - then that can build the bottom line for a company or brand. How does an account manager add to the CX conversation?

    B2B, B2C, P2P, and H2H

    May 07, 2017

    Clients are clients are clients, right? Pretty much, except when one of your clients is a 'B2B' client and one is a 'B2C' client. Whilst your experience of working with B2B and B2C client contacts will be very similar, the strategic output that you produce for these clients will be very different. 
    How to sell a creative idea

    April 30, 2017

    Presenting a creative idea to a client can be done on a one-to-one basis, or one-to-many. You may be presenting the idea by yourself, or have support in the form of a creative, strategist, manager, or direct report. No matter the forum (or who is involved), your objective is still the same - to 'sell' a creative solution that your team has prepared.