Important note on availability: New Zealand and Australia delivery: Please use this AM-Insider.com website for purchase and delivery within New Zealand and Australia. For a bulk purchase of 5 books at a 10% discount, click HERE.For a bulk purchase of 10...
Important note on availability: New Zealand and Australia delivery: Please use this AM-Insider.com website for purchase and delivery within New Zealand and Australia.For a bulk purchase of 5 books at a 10% discount, click HERE.For a bulk purchase of 10 books...
$225.00 USD $325.00 USD
The ultimate set of Account Management resources. Empower your team! Resource code: PK-ST2-1217 Author: Sarah Ritchie Last updated: December 2017 INVEST IN THE WHOLE SET AND SAVE 30%! Every Account Management Resource you'll need to create efficient, effective teams and increase revenue. Guaranteed.Save 30% when you...
Have you ever taken a brief, only to find you've interpreted your client's instructions incorrectly? The Reverse Brief will help stop miscommunication errors before they reach your agency team. Resource code: RB2-1217 Author: Sarah Ritchie Last updated: December 2017 Format: One Microsoft Word template for editing...
by Sarah Ritchie August 10, 2020
by Sarah Ritchie July 24, 2020
by Sarah Ritchie July 05, 2020
by Sarah Ritchie June 25, 2020
A great many agencies have taken a hit to their revenue thanks to COVID-19. If they have been exceptionally fortunate, that loss may be only 10%–20%. Some agencies have experienced up to 100% revenue loss. When faced with what can be a significant and daunting revenue gap, what must be done to get your business back up to speed again and increase sales?
As account managers, How to Wrestle an Octopus has become our bible and first point-of-call in navigating ‘Agency Land’ and mastering our craft, providing clear step-by-step advice on how to master account management. It covers many different aspects of this complex role, from best practices for better workflow management, to networking to pitching to building relationships. We highly recommend this book for anyone working in advertising looking to up their game!
Energi, New Zealand
Top 8 Must-Reads
I love [Octopus] and have been raving about it to anyone who will listen! I have the most amazing and enduring relationship with our creative agency team; I think of them as part of our internal marketing team and treat them accordingly. I thought I knew the workings of an agency inside out, but I keep picking up little gems from your book. It’s awesome and gives me a whole new appreciation for our account management team.
Marnie S., Australia
Mastering account management is like wrestling an octopus. That's why we're dedicating nine months to teaching our account specialists how to be smart, helpful and honest. That's for all the advice, @sarahritchiehq!
Eckel & Vaughan, USA
[Octopus is] the bible of account management. A must-have for every practitioner, leaving no details out. This is a perfect go-to arsenal for your every campaign need!
Abdullah R., Lebanon
Congratulations on How to Wrestle an Octopus. It's one of a kind in the industry.
Ania H., Russia
[Octopus is] a brilliant resource. Every agency should have a few copies.
Joseph S., New Zealand
I bought [Octopus] a few months back (and I read it!). Absolutely loved it and have found it really useful.
Victoria M., New Zealand
[Octopus is] a must-read for any marketing resource to understand the complexities of an agency-brand dynamic and how to get the best out of this relationship.
Shahzeb A., Canada
I'm buying another book [Octopus], for my own personal copy. I just bloody love it.
Courtney W., New Zealand
I’m enjoying reading ‘How to Tango with a Tiger’. What a labour of love and expertise!
Pip M. New Zealand
This book is quickly becoming a bible at Culture&Theory – amazing resource and insights all in one place.
Jonte G., New Zealand
I sure am all charged up after finishing your books. Both copies are a must-read for any advertising and marketing practitioner as they most notably do not sugar coat anything to the point that in certain instances I was shocked by your objectivity!
A. Radwan, New Zealand
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