Hi, I’m Sarah.

As account managers, How to Wrestle an Octopus has become our bible and first point-of-call in navigating ‘Agency Land’ and mastering our craft, providing clear step-by-step advice on how to master account management. It covers many different aspects of this complex role, from best practices for better workflow management, to networking to pitching to building relationships. We highly recommend this book for anyone working in advertising looking to up their game!

Energi, New Zealand
Top 8 Must-Reads

I love [Octopus] and have been raving about it to anyone who will listen! I have the most amazing and enduring relationship with our creative agency team; I think of them as part of our internal marketing team and treat them accordingly. I thought I knew the workings of an agency inside out, but I keep picking up little gems from your book. It’s awesome and gives me a whole new appreciation for our account management team.

Marnie S., Australia

Mastering account management is like wrestling an octopus. That's why we're dedicating nine months to teaching our account specialists how to be smart, helpful and honest. That's for all the advice, @sarahritchiehq!

Eckel & Vaughan, USA
www.eandvgroup.com

Congratulations on How to Wrestle an Octopus. It's one of a kind in the industry.

Ania H., Russia

[Octopus is] a brilliant resource. Every agency should have a few copies.

Joseph S., New Zealand

I bought [Octopus] a few months back (and I read it!). Absolutely loved it and have found it really useful.

Victoria M., New Zealand

[Octopus is] a must-read for any marketing resource to understand the complexities of an agency-brand dynamic and how to get the best out of this relationship.

Shahzeb A., Canada

I'm buying another book [Octopus], for my own personal copy. I just bloody love it.

Courtney W., New Zealand

I’m enjoying reading ‘How to Tango with a Tiger’. What a labour of love and expertise!

Pip M. New Zealand

This book is quickly becoming a bible at Culture&Theory – amazing resource and insights all in one place.

Jonte G., New Zealand

I sure am all charged up after finishing your books. Both copies are a must-read for any advertising and marketing practitioner as they most notably do not sugar coat anything to the point that in certain instances I was shocked by your objectivity!

A. Radwan, New Zealand