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Latest Tips & Tricks

Stealing time

by Sarah Ritchie August 11, 2019

Do you ever steal someone’s time? Time is how we make our money, so what is the real cost of ‘running late’ for an agency?

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Writing headline copy that gets results

by Sarah Ritchie July 31, 2019

Headlines have (traditionally) been the domain of newspapers, newsletters, and magazines. These days headlines are everywhere, notably in social media posts, blog posts, email communication and subject lines, search engine results, and website articles. When people read either online or offline publications, they usually scan the headlines and images first, to see if they want to dig deeper into the content. Therefore, creating headlines that make people want to read further is a crucial weapon in winning the content war.

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Proactivity - yay or nay?

by Sarah Ritchie July 16, 2019

If you ask any client whether or not they would like their agency account managers to be ‘proactive’ they will probably say “of course!” But, what would each party understand by the word “proactive” and how vital is it to ensure you and your client are on the same (dictionary) page?

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Account Planning Strategy – what's it all about?

by Sarah Ritchie June 12, 2019

If you want to work strategically with your accounts, then learning to create and utilise an Account Planning Strategy (APS) is the best place to start. Here's how to do it.

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Your Pathway to Success

AM-Insider success AM-Insider is all about helping YOU to be the best Account Manager you can possibly be!

If you are serious about plugging the gaps in your knowledge and equipping yourself with the best Account Management tools available, then AM-Insider is for you. Check out our Resources and Tips & Tricks, or click here to sign-up to AM-Insight to receive on-going inspiration.