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Latest Tips & Tricks

Account Planning Strategy – what's it all about?

by Sarah Ritchie June 12, 2019

If you want to work strategically with your accounts, then learning to create and utilise an Account Planning Strategy (APS) is the best place to start. Here's how to do it.

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Problem-solving: Root Cause Analysis (RCA)

by Sarah Ritchie May 27, 2019

AgencyLand is a massive machine made up of moving parts, complexities, and challenges. Think about all the different types of things that could go wrong in a typical agency day (you won’t have to think too hard!). As an account manager, one of the many hats that you wear is ‘Chief Problem Solver’. Given that you will need to solve a great many problems during your career, a useful technique to master is Root Cause Analysis (RCA).

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Talent and location release forms

by Sarah Ritchie April 28, 2019

A ‘release form’ is a legal document which, when signed, gives your client or your agency the right to use the still photo, audio, or video footage of the person who signed the form. This is one form which every agency account manager, or marketer, who attends photographic or video shoots must carry multiple paper copies of. The easy-to-remember rule is that if you are shooting someone for commercial purposes, get a signed release.

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Assessing an idea

by Sarah Ritchie April 08, 2019

If your job is to assess the merit of an idea or lead your team in assessing an idea, then it helps to have guidelines to work with. Here are two 'scales' (one for agencies, one for marketers) that you can use for your next campaign.

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Your Pathway to Success

AM-Insider success AM-Insider is all about helping YOU to be the best Account Manager you can possibly be!

If you are serious about plugging the gaps in your knowledge and equipping yourself with the best Account Management tools available, then AM-Insider is for you. Check out our Resources and Tips & Tricks, or click here to sign-up to AM-Insight to receive on-going inspiration.