What others are saying…

  • I love [Octopus] and have been raving about it to anyone who will listen! I have the most amazing and enduring relationship with our creative agency team; I think of them as part of our internal marketing team and treat them accordingly. I thought I knew the workings of an agency inside out, but I keep picking up little gems from your book. It’s awesome and gives me a whole new appreciation for our account management team.

    Marnie S., Australia

  • Mastering account management is like wrestling an octopus. That's why we're dedicating nine months to teaching our account specialists how to be smart, helpful and honest. That's for all the advice, @sarahritchiehq!

    Eckel & Vaughan, USA
    www.eandvgroup.com

  • [Octopus is] the bible of account management. A must-have for every practitioner, leaving no details out. This is a perfect go-to arsenal for your every campaign need!

    Abdullah R., Lebanon

  • Congratulations on How to Wrestle an Octopus. It's one of a kind in the industry.

    Ania H., Russia

  • [Octopus is] a brilliant resource. Every agency should have a few copies.

    Joseph S., New Zealand

  • I bought [Octopus] a few months back (and I read it!). Absolutely loved it and have found it really useful.

    Victoria M., New Zealand

  • [Octopus is] a must-read for any marketing resource to understand the complexities of an agency-brand dynamic and how to get the best out of this relationship.

    Shahzeb A., Canada

  • I'm buying another book [Octopus], for my own personal copy. I just bloody love it.

    Courtney W., New Zealand

  • Your articles have been an essential guide for anyone in account service. I trust your book [Octopus] will become the AM best-practice guide.

    Monique S. New Zealand

  • This book is quickly becoming a bible at Culture&Theory – amazing resource and insights all in one place.

    Jonte G., New Zealand

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