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Latest Tips & Tricks

Talent and location release forms

by Sarah Ritchie April 28, 2019

A ‘release form’ is a legal document which, when signed, gives your client or your agency the right to use the still photo, audio, or video footage of the person who signed the form. This is one form which every agency account manager, or marketer, who attends photographic or video shoots must carry multiple paper copies of. The easy-to-remember rule is that if you are shooting someone for commercial purposes, get a signed release.

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Assessing an idea

by Sarah Ritchie April 08, 2019

If your job is to assess the merit of an idea or lead your team in assessing an idea, then it helps to have guidelines to work with. Here are two 'scales' (one for agencies, one for marketers) that you can use for your next campaign.

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Working with experiential agencies

by Sarah Ritchie March 24, 2019

Experiential marketing is all about putting a brand into the hands of a consumer. This could mean physically touching a brand’s product, or by creating an environment where a consumer can feel or view the essence of a brand through some activity, presentation or event. Let's look at some examples.

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Marketing automation - making new sense of an old concept

by Sarah Ritchie March 03, 2019

Marketing automation tools are designed to make something happen if something else happens. An agency account manager may be required to facilitate a marketing automation project. You'll be the one who decides what those ‘things’ are, when they happen, and which specific things you should be implementing for your client.

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Your Pathway to Success

AM-Insider success AM-Insider is all about helping YOU to be the best Account Manager you can possibly be!

If you are serious about plugging the gaps in your knowledge and equipping yourself with the best Account Management tools available, then AM-Insider is for you. Check out our Resources and Tips & Tricks, or click here to sign-up to AM-Insight to receive on-going inspiration.