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Latest Tips & Tricks

Working with sponsorships

by Sarah Ritchie December 05, 2018

All sponsors will want as much mileage and value as possible in exchange for their money, time, support, and products. Your client will be the one to manage sponsor relationships and expectations, but you may be called upon to think up ways to incorporate sponsors into your agency-specific activities. Here are some suggestions.

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Music licensing

by Sarah Ritchie November 18, 2018

Unless you are going to use royalty-free music for your production, then you will need to ensure that the music you use is either purpose-made for your project, or has been licensed legally. This will affect not only your TV commercials, but also your marketing and corporate videos, YouTube or other social media videos, radio commercials, and even non-commercial projects. Find out more...

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Localising international campaigns

by Sarah Ritchie November 04, 2018

AgencyLand prides itself on being able to come up with ‘concept-to-completion’ ways to sell or promote products and services for our clients or create brand awareness. But what happens when you work with a client that is based offshore and has already developed the creative and expects you to simply ‘localise’ that concept and collateral for your own market? How do you go about ensuring the localised material is going to be a success?

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Running a brainstorming or problem-solving session

by Sarah Ritchie October 21, 2018

Just as ‘many hands make light work’, many brains can make for quicker and more robust solutions than what we could usually do on our own. Here are some ways to ensure you get the best out of your agency brainstorming sessions.

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If you are serious about plugging the gaps in your knowledge and equipping yourself with the best Account Management tools available, then AM-Insider is for you. Check out our Resources and Tips & Tricks, or click here to sign-up to AM-Insight to receive on-going inspiration.